Why Review Management Matters
- A review is 12x more important for a conversion than a manufacturers description.
- 92% of users check reviews before making a purchase.
- 79% of users treat a review as a personal recommendation.
- People are 63% more likely to convert if reviews are present.
- 74% of users wont purchase from a “poor reputation” company.
- 95% of unhappy users will return if they are happy with the way their complaint was dealt with.
- A +1 to your average review rating can lead to 5-9% more revenue.
Today’s online market is highly competitive so maintaining a positive reputation is critical. Having online reviews for customers to see is important to business, but having negative reviews can put people off, thereby letting them choose one of your competitors products instead of yours. So using a good review management system means you can collect information in advance to choose what people will see, and be able to display the relevant feedback on the product/ service your selling.
6 Review Management Websites
As a small company using review management companies can be costly so here are a few software options you can choose from.
ReviewNinja allows every business with customers the opportunity to capture honest reviews on a daily basis. Once captured, it then filters the positive reviews from the negative allowing only the positive to be posted online, while the negatives go to a senior member of staff to deal with. This allows the negative reviews to be checked before potentially damaging your online reputation.
It also helps you remotely manage staff and service performance by allowing you to see daily feedback directly from your customers, this helps you quickly spot any problem areas or people within your business. As a UK based company owns the system, this is probably one of the best ones for small-medium sized UK companies to use – after all, who wouldn’t want to filter out the negative reviews and only show the positives?
Free Trial Length: 30 Days
Cost: £19.95+VAT/month
Grade.us offers a full suite of tools to customise and execute your review management and marketing strategy at a price that’s both fair and competitive. White-label review management for marketers, agencies and SEO specialists. Grade.us has 10,000+ users automating the review generating process on sites like Google, Facebook and 100+ industry-specific review sites. Reach unhappy customers to improve their brand experience. Monitor reviews across 90+ review sites so you always know what is being said about your company.
Free Trial Length: 14 Days
Cost: $90/month
Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers. Brand24 is also able to be linked with your slack account so you can view your company mentions directly on there. Brand24 is an effective and user-friendly reputation management solution. Thousands of brands of all sizes use Brand24 to track and analyse online conversations about their brands, products, and competitors. Brand24 empowers companies to monitor their online reputation, prevent PR crisis, improve customer relations, find brand ambassadors, and get customer insights on their products and services.
Free Trial Length: 0 Days
Cost: $49/month
NiceJob is one of the easiest way to get more great reviews and build a great reputation. NiceJob automates your social media marketing by taking your great customer reviews and photos and uses them in the social media marketing. They also help you improve your search engine results, website traffic, and sales by publishing your reviews and photos to your website. NiceJob offers a 14-day free trial, and is only $75/month with no contract unlike some of their competitors.
Free Trial Length: 14 Days
Cost: $45/month
Reputology is a Review Management platform for enterprises that operate multiple physical locations. Engage with unhappy customers quickly & monitor anywhere that customer reviews and comments happen: Google, Facebook, comment cards, etc. Find the root causes for customer complaints and compliments to make meaningful, long-term improvements.
Free Trial Length: Unknown Days
Cost: $29-$49/month
ReviewTrackers is an award-winning reputation and review management software trusted by over 40,000 businesses. Track reviews on Google, Facebook, TripAdvisor, and 100+ review sites. Centralise all your review data in one app. Request reviews via hassle-free SMS and email campaigns. Respond to customers faster. Get great customer support, API access and automation, and instant review alerts from ReviewTrackers.
Free Trial Length: 14 Days
Cost: Unknown
Sources:
- https://www.digitaldoughnut.com/articles/2018/august/what-makes-a-good-customer-review-management-tool
- https://www.capterra.com/reputation-management-software/?utf8=%E2%9C%93&sort_options=Highest+Rated